“There is a beauty in bare, healthy skin,
no matter the person’s age or imperfections.”
We believe that bare, healthy skin is beautiful, simplicity and efficacy aren’t mutually exclusive, and small tweaks can lead to lasting change. We invited nine individuals to experience the renewing and restorative effects of a three-step, science-driven routine—and the results of our experiment went so much further than simply skin deep."
Each used The Regenerative Serum, The Reparative Moisturizer, and The Eye Renewal Cream twice a day for 30 days. Read on to explore their unique beauty and personal stories.
“I feel like it’s given me more confidence. I rely less on makeup. I feel quite happy with my skin, so I don’t need to cover it up.”
— EMILY B, Late 20s
Her Story
Emily B is a self-confessed “skincare girlie” who treasures the time she spends on her routine. “No matter what you have going on that day, you can dedicate that time in the morning and at night to yourself,” she says. Her perspective on taking care of herself has changed with age. “When I was a teenager, we were all trying to fit into a mold,” she says. “Now I feel that it’s evolved into everyone being comfortable in their own skin and owning their individuality.” Emily isn’t afraid of getting older and looks forward to aging gracefully. Her goal is to keep her skin looking healthy and happy while continuing to take care of her mind and body—she counts Pilates as a favorite activity.
Her Results
“My skin feels softer, tighter, more hydrated, and more even. My pores are definitely smaller. I feel like I rely less on makeup… I feel quite happy with my skin, so I don’t need to use those external things to cover it up.”
Her Definition of Beauty
“Beauty is all about exuding confidence and really being comfortable in your own skin, no matter your age.”
Her Ideal Eighth Day
“Relaxing isn’t necessarily being horizontal on a couch. My ultimate rest day would be waking up, doing my skincare, taking a Pilates class, and eating really clean and healthy.”
97%
agree their skin was more firm and tight after 4 weeks of using the Regenerative Serum
94%
94% agree their skin looked and felt more soft and supple after 4 weeks of using the Reparative Moisturizer
“Confidence comes from accepting yourself. That’s when people shine.”
— LANA, Mid 50s
Her Story
Lana Ogilvie is a style icon. As the first model of color to sign a contract with CoverGirl, she has graced the cover of dozens of magazines and continues to work over 30 years later. Taking care of her skin is a part of her job, but it’s also a way to take care of herself, which makes her feel beautiful. As a woman in her fifties, beauty and aging are topics Lana discusses with her co-host on their new podcast, Where We’re At: A Roadmap For Life in the Middle. “Aging is a very personal thing,” she says. “There’s so much pressure on women to have their skin look youthful.” Her skincare goal was deep hydration, noting that her skin dries out more than it used to.
Her Results
“My skin was a lot more hydrated. People noticed, saying ‘Oh, you look great,’ which was nice—that’s the best kind of feedback. My biggest skincare issue right now is my melasma. I noticed a reduction in the melasma around my eyes and cheekbones specifically. There have been quite a few more days where I didn’t wear concealer under my eyes since using the products.
Her Experience
“Feeling that much more confident because you noticed your skin feels more moisturized or seems to have fewer wrinkles is going to change the way you do everything. If something makes you look better, you're going to feel better and it’s going to improve your quality of life.”
97%
agree the Eye Renewal Cream helped to diminish dark circles after 4 weeks
82%
agree the Regenerative Serum reduced signs of sun damage after 4 weeks
“I feel confident in my complexion.”
— GHAZAL, Mid 20s
Her Story
Clothing designer and aspiring musician Ghazal is passionate about introspection and meditation. She recently realized that social media had warped her definition of beauty and self-image. “I feel like I’ve had an awakening by realizing how much that was actually eroding my sense of beauty and self,” she says. “I’ve had to really dig deep inside myself and find the beauty that’s inside of me and stop searching for outside validation.” As a small business owner, her schedule fills up quickly—but she always has time for one small luxury in particular. “Skincare is the one thing that makes me feel put together,” she says. “I instantly feel ready for the day. I feel beautiful, hydrated, and clean.”
Her Results
“I get more dark circles and hyperpigmentation in summertime, so I was hoping the regimen would even that out. It worked—I feel confident in my complexion. My skin definitely brightened up around the eyes, and is very clear and even. It felt hydrated throughout the day.”
Her Definition of Beauty
“I used to think beauty was looking a certain way, looking like models and movie stars on TV. Then I realized that beauty comes in all shapes and sizes. Humanity itself is beautiful—being human is beautiful.”
Her Definition of Beauty
“I would take some time to meditate, go out into nature and breathe fresh air.”
97%
agree the Eye Renewal Cream helped to diminish dark circles after 4 weeks
96%
agree their skin was brighter after 4 weeks of using the Regenerative Serum
“Beauty is all about taking care of yourself–body, mind and soul.”
— EMILY P, Late 30s
Her Story
Emily P gains strength from the energy of others. “When I see confidence in other people, I feel like it’s contagious,” she says. “I feel beautiful when I’m surrounded by that type of energy.” She fosters her own positive energy by caring for her mind, body, and soul. She practices yoga and meditation to help keep her mind and body balanced. She’s passionate about her skincare routine, especially using serums; she’s not worried about her skin showing signs of aging. “I appreciate what life does to your skin and how it changes,” she says. “It shows your journey and the road you've been on.” Her skincare goal is to have a dewy, radiant complexion that “looks like it’s alive.”
Her Results
“My skin definitely felt more hydrated, dewier and my skin texture looks better—smooth and plump. I naturally have dark circles and I saw changes there.”
Her Experience
“This gave me more confidence to start the day. Anything that gives me a moment away from the daily grind—work, responsibilities—will improve my life.”
Her Ideal Eighth Day
“I would definitely take a yoga class or do some type of meditation to set the tone for the day. Then I’d have a smoothie or something green, and get out into nature. But I also like to relax by doing a spa day—maybe using a hair treatment and my special creams—a day of pampering and luxury.”
95%
agree their skin was plumped and hydrated after 4 weeks of using the Regenerative Serum
97%
agree the Eye Renewal Cream helped to diminish dark circles after 4 weeks
“[When] you feel good, you look good.”
— HAROON, Early 30s
His Story
Haroon finds beauty in being kind to himself. “Having a routine and taking care of yourself is incredible for the body, the mind, everything as a whole,” he says. “That’s when I feel good.” Whether it’s through work or play, Haroon seeks out people with positive energy. “Being physically and mentally fit, having your spiritual side and spending time with the right people,” he says. “That’s the definition of being happy.” Having a skincare routine was new to him, but Haroon was open to the experience—even after some not-so-great outcomes with other brands in the past.
His Results
“I could see a difference the moment I started putting the serum on my face. I had a better complexion, clearer skin, and tighter pores.”
His Experience
“Seeing the difference in my skin motivated me to keep going. Self-care is good for the mind—when you feel good, you look good. In terms of my skin, the pores, the blemishes, the scars, everything just started minimizing.”
His Ideal Eighth Day
“Relaxing, hydrating, eating good food, and spending some time in the sun, walking down the beach.”
100%
agree their skin was more firm and tight after 4 weeks of using the Regenerative Serum
97%
agree skin tone and texture was improved after 4 weeks of using the Reparative Moisturizer
“Beauty means feeling comfortable in my skin.”
— LAROE, Late 50s
Her Story
Laroe exudes a calm confidence in conversation that partly comes from experience. “As a younger person, I thought I had to be more assertive, do more,” she says. “Whereas at this stage, I feel like less is more.” She takes care of herself with regular yoga, which she practices and teaches, as well as long walks, lots of water and breathing exercises for relaxation. She also takes proper care of her skin, a lifelong habit she learned from her mother. Hydration is the most important aspect of her routine. “I feel most beautiful after I’ve put around my creams and my skin feels good,” she explains. “I feel rested and blessed to be in that position.”
Her Results
“After 30 days, my pores are smaller, less noticeable. And my skin looked a little bit tighter and looked and felt more hydrated. I liked that there were just three products; I knew I was getting my skincare needs met without having to think about using lots of different things.”
Her Definition of Beauty
“At this stage in my life, beauty means feeling comfortable in my skin. It’s important to show our natural, beautiful skin as we get older, to just embrace it and feel confident—we're still beautiful and we're still visible.”
Her Ideal Eighth Day
“I love a hot bath. Then skincare—I would probably do a hydration mask—then read a good book, maybe take a walk in the woods.”
100%
agree their skin was more firm and tight after 4 weeks of using the Regenerative Serum
97%
agree skin looked firmer and lifted after 4 weeks of using the Reparative Moisturizer
“To me, Eighth Day means comfort.”
— FLORA, Mid 20s
Her Story
When full-time student Flora has clear skin, she feels ready to face the day. “When I feel beautiful, I’m prepared for anything,” she says. She typically follows a five-step skincare regimen, but doesn’t always make time for every step; having only three steps throughout this experiment helped her be more consistent. “Because it’s simple and fast, it wasn’t too much of an obligation—so I actually ended up sticking with it more often,” she says.
Her Results
“My skin was more hydrated and for longer, especially under the eye area and on my cheeks—even during the colder months. My skin texture is better now and I feel more confident going out. Usually, I put on foundation if I feel like my skin isn’t clear, but a couple of days this month, I thought, “Oh, I don’t have to do that… my skin already looks clear.”
Her Definition of Beauty
“Beauty is being comfortable with how you feel, who you are, and who you’re becoming.”
Her Ideal Eighth Day
“Sleep in, but not too late, like 10am. Then have a big breakfast, see my friends, spend some time on my own projects and go to bed early.”
88%
agree the skin around their eyes appeared more hydrated after 4 weeks of using the Eye Renewal Cream
94%
agree skin looked and felt more soft and supple after 4 weeks of using the Reparative Moisturizer
“Beauty to me comes from within. Inner beauty for me is about retaining your inner glow that radiates just from your expression, from your eyes, from your smile.”
— JOHN, Mid 50s
His Story
When it comes to taking care of himself, John keeps things simple. Having sensitive skin means that he’s always been careful about what he puts on his face, but it's his youthful energy that gives him that glow. “I feel like I have that inner kind of beauty that shines out in the sense that I’m just always happy,” he says. John credits his inner glow to regular gym workouts with his partner, twice-a-week spin classes and eight hours of sleep a night. The power of positive energy fuels him, even on harder days. “I try to just do my job and be grateful for the moment.” While he has always been consistent with washing and moisturizing his skin, it wasn’t until this experiment that John tried a new routine.
His Results
“I've always had dark circles—I've even talked to my doctor about them—but by putting on the Eye Renewal Cream twice every day, I noticed a difference. With the Reparative Moisturizer, I felt like my skin had been looking for this product for a long time. My skin was just soaking it up—it felt hydrated all day. When I saw the photos, I couldn’t believe they weren’t retouched!”
His Definition of Beauty
“Beauty is about retaining your inner glow that radiates just from your expression, from your eyes, from your smile. It’s aging gracefully and with dignity.”
His Ideal Eighth Day
“When I get a long weekend, I am completely renewed. I go back to work with that extra bounce—I feel like I can do anything! I welcome an eighth day as a day of rest.”
97%
agree the Eye Renewal Cream helped to diminish dark circles after 4 weeks
94%
agree skin looked the best and healthiest it ever had after 4 weeks of using the Regenerative Serum
“Beauty has to do with how you are with other people—how you treat and serve others.”
— INEZ, Mid 20s
Her Story
While Inez loves being a new mom, the skincare aficionado has noticed that the busy role of motherhood has changed her skin. “Now that I’m sleeping less, I notice the black circles under my eyes more,” she says. She looked forward to following her new three-step regimen—it served as a calming, grounding way to bookend her day.
Her Results
“My skin was more even-toned and the routine helped my undereyes, which I’m really happy about. My brother said, ‘You don’t look so tired anymore!’ Brothers keep it real.”
Her Experience
“I never had a skincare regimen before—I feel like I want to keep doing it. As a new mom, there's so much happening, so having that time for myself was really special.”
Her Ideal Eighth Day
“Sleep! A massage would be good. I would want to spend time praying, spend time with God. I would spend time with my husband and family. I’m filling my own cup by doing that.”
97%
agree the Eye Renewal Cream helped to diminish dark circles after 4 weeks
97%
saw significant improvement in skin firmness and elasticity measured using a Cutometer® after using the Regenerative Serum for 4 weeks
3-Step Regimen for Real Results
“There is a beauty in bare, healthy skin, no matter the person’s age or imperfections.”
Beauty Laid Bare